Peninsula and All Shores Seafood

This is our history

In 1975, Dan Strazzullo and his sister, Sue, opened a small fish market in San Bruno, Calif. The siblings are the third generation in a family tradition of seafood sales in California, which kicked off when their grandfather immigrated to the United States.
“Our grandfather came to San Francisco from Sicily in 1870,” Dan explains. “He worked fishing, as he had his entire life. Our father opened the family’s first fish market in San Francisco in 1946 and I worked with him there until 1965.”

Living Up To A Name

All Shores Seafood sources fresh and frozen seafood from fishermen and fish farmers locally and across the globe.

We not only brings in local seafood, but also from the East Coast, Canada, New Zealand, Greece and Scotland to name a few. Dan attends the Boston Seafood Expo every spring, making new connections for new products at each event.
“There are people there from all over the world displaying products,” he explains. “That is a great networking opportunity for us. We also get contacted a lot to sell people’s products. We have been around a while; and we a good reputation.”
As a distributor, All Shores has established a target market with wholesalers around Northern California and Nevada.
“We sell our seafood to them and they sell to retailers and restaurants,” Dan says. “What sets us apart from other distributors is that we carry a large inventory.”
With both locations offering cold storage and tanks for products, the business is prepared to fill the requests of customers, even on short notice. We now have more than 30 people working for the company including 4th generation Vincent Strazzullo who is helps with the buying and selling in the currently growing business. Products include a broad line of seafood from all over the world. Through the retail and wholesale ends of the business, customers can find high quality foods. The fish selection includes snapper, petrale, catfish and salmon to name a few. The shellfish selection includes clams, mussels and oysters. For a good old fashioned bake or boil, customers will find live Maine lobster, live Dungeness crab and a selection of shrimp and prawn from near and far.

Our History

Dominic Strazzullo 1900-1978 The Patriarch of Peninsula Seafood at his crab stand restaurant in Fishermans Wharf San Francisco
Dan Strazzullo in 1952 current owner getting started in the seafood business

Riding the changing tide

The business has changed shape consistently over the years and Dan is looking ahead to more of the same.
“People say you can’t reinvent the wheel, but it is interesting how things change,” he explains. “We have seen shifts in the market. People are interested in sustainability and green technology and we are working to supply that demand.”
All Shores’ access to diverse seafood products has been a driving factor behind the business’ success. While the market for fish is thriving in the company’s geographic footprint, there are still challenges to business unique to All Shores and its competitors. In the seafood, regulation comes in at all angles.
“I tell people, only half joking, that I have more licenses and certificates of operation than most doctors,” Dan laughs. “We have to be covered with government regulations on a local, state and federal level. Our business is regulated by the FDA, the state, the county, OSHA and NOAA with a lot of requirement to meet.”
Being in the business his entire life, Dan takes all this work in stride. He understands that as part of the industry, these are just the rules of the game. Therefore, All Shores plays fair and square, in compliance wherever required. This level of compliance allows customers to rest assured that the company’s products are safe, fresh and sustainable. In the coming years, Dan and his team strive to meet regulations and exceed expectations while keeping All Shores Seafood on the cutting edge of the seafood business.

Peninsula & All Shores Seafood

135 El Camino Real,

San Bruno, CA 94066

Phone. For Retail. 650-589-0532

Email. wehaveseafood@yahoo.com